Insights
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Insights | 19-04-2022
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new…
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Insights | 11-04-2022
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming…
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Insights | 06-04-2022
State of Play
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and…
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Insights | 17-03-2022
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded…
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Insights | 17-02-2022
Television up 8% in January as streaming surges and broadcast booms
The first week of January 2021 handily shattered previous streaming records—with 197.6 billion viewing minutes.