Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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With billions of fans following the World Cup on social media, brands that harness the power of rising football…
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to boost media…
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
With the wealth of new media platforms and formats available to consumers, marketers have more ways to engage with…
Many marketers are flying blind when it comes to measuring full-funnel marketing effectiveness—and it’s causing…
For people with disabilities, representation in media remains low, and progress over the years might appear slow at best.
The FIFA World Cup 2022™ offers a chance for the entire media ecosystem to score big with fans and turn team loyalty…
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