Insights
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News Center |
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics
Discover the latest ctv advertising news from October 2025, highlighting the disconnect between targeting…
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News Center |
Brand Lift
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across…
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News Center |
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
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News Center |
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
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News Center |
Analyzing Out of Home Impact
Nielsen’s Brand Impact reveals how out of home channels contribute to a global eyewear conglomerate’s…
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News Center |
Creator platforms drive emotional connections and brand outcomes
Explore the raptive logo and discover how it represents the power of creator spaces in the digital marketing…
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News Center |
Influencer marketing: The obvious approach
Working with Nielsen’s Brand Impact solution has been a valuable partnership for Obviously,” says…
