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Newswire | Driving Growth in a Slowing Chinese Auto Market | Nielsen
The compound annual growth rate for the Chinese auto market is estimated at 7.4 percent between 2011 and 2015. Comparatively, the U.S. growth rate is 7.2 percent.
VideoHub and Nielsen Alliance Integrates Nielsen Online Campaign Ratings Into Video Advertising Platform
Nielsen Online Campaign Ratings delivers GRPs allowing advertisers to measure video buys like TV and evaluate effectiveness using VideoHub’s brand performance capabilities VideoHub is the first online video advertising platform to fully integrate Nielsen Online Campaign Ratings Nielsen Online...
Newswire | Report: On-the-Go Ad Exposures are On the Rise | Nielsen
From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home...
More Americans Watching Mobile Video
In the second quarter of 2010, more Americans watched video on their mobile devices than ever before. The following State of the Media report takes a closer look at these trends. Mobile While the number of people watching videos on their mobile phones remains relatively small compared to TV, they...
Newswire | Malaysian Media Buoyed by 16% Rise in Ad Spending in 2010 | Nielsen
Advertising spending in Malaysia posted solid growth in 2010, posting a 16 percent increase for the year and totaling RM 7.7 billion (more than US$2.5 billion), according to a new report from The Nielsen Company. This growth was broad-based, with TV increasing 18 percent, newspapers up 14 percent,...
Health Clubs Keep Place-Based Advertisers in Good Shape in Q1 2010
As health club patrons worked to get their waists smaller in the first few months of this year, advertisers in those clubs saw their audiences get larger. According to Nielsen’s Fourth Screen Network Audience Report for Q1 2010, health club networks drew 25% more monthly video...
Newswire | What You Think You Know vs. What You Need to Know About U.S. Hispanics And Media | Nielsen
Claudia Pardo, SVP Client Solutions & Charles Dreas, VP Client Solutions There are more than 50 million Hispanics living in the United States, making them the single largest ethnic group, according to the U.S. Census Bureau. If U.S. Hispanics were a country, they would rank as the 12th largest...
Report How People Watch – The Global State of Video Consumption
Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them. To get a better sense for how the world is watching...
U.S. Homes Add Even More TV Sets in 2010
The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report. This year the number of US homes with three or more TV sets increased to 55%, 28% have two...
Nielsen Fourth Screen Network Audience Report
NEW YORK, NY – April 12, 2010 – In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.” Nielsen’s...
