Search

Sort By:

Newswire | Report: On-the-Go Ad Exposures are On the Rise | Nielsen

From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home...

More Americans Watching Mobile Video

In the second quarter of 2010, more Americans watched video on their mobile devices than ever before. The following State of the Media report takes a closer look at these trends. Mobile While the number of people watching videos on their mobile phones remains relatively small compared to TV, they...

Health Clubs Keep Place-Based Advertisers in Good Shape in Q1 2010

As health club patrons worked to get their waists smaller in the first few months of this year, advertisers in those clubs saw their audiences get larger. According to Nielsen’s Fourth Screen Network Audience Report for Q1 2010, health club networks drew 25% more monthly video...

Report How People Watch – The Global State of Video Consumption

Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them. To get a better sense for how the world is watching...

U.S. Homes Add Even More TV Sets in 2010

The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report.  This year the number of US homes with three or more TV sets increased to 55%, 28% have two...

Nielsen Fourth Screen Network Audience Report

  NEW YORK, NY – April 12, 2010 – In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”   Nielsen’s...