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TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland
Warner Bros. Discovery’s unbroken lead is interrupted as sports and live music capture the nation’s…
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The Serena Williams effect: Quantifying the television phenomenon
Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Discover how…
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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
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When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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Super Bowl LX Delivers 125.6 Million Viewers
An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Football Shifts TV Viewing Towards Ad Supported, Nielsen’s Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
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From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
