Understand the customer journey and where to best reach them with Commspoint
Strategic cross-media planning
When planning your media, understanding consumer purchase behavior is a critical first step in knowing when, where and how to reach your customers. Commspoint provides two powerful solutions: Commspoint Journey illuminates the full consumer purchase journey, offering detailed insights into decision-making through 15,000+ customer journeys across 30+ categories. Commspoint Influence provides insights and optimizations to analyze media channel effectiveness, ensuring brands strategically align their budgets with communication objectives in order to influence their target audiences. Together, these tools empower marketers to navigate the complexities of modern consumer behavior and drive impactful campaigns.
Consumer insights
Discover path to purchase
Understand the purchase behaviors of your customers and identify opportunities to influence future sales.
Cross-media
Frame your objectives
Identify the optimal media mix based on the unique communication objectives for your brand.
Optimization
Reach your goals
Ensure that you’re delivering the right message to the right audience at the right time across 70+ media channels, both traditional and non traditional.
Actionable insights
Comprehensive customer analytics
Understand the consumerʼs path to purchase with a leading syndicated collection of customer journey analytics across nearly all major categories. Tap into key insights around each stage of the journey, including social activities, point-of-sale factors, brand choices, media influences and much more so you can get a clear view of your customers and how they make decisions.
Data-supported optimizations
Optimize based on your objectives
Reach, influence and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints. With pivotal insights around incremental and deduplicated reach across channels, budget scenarios and point of diminishing return, you will determine the best way to deliver your message to your intended audience.
Unparalleled coverage
Gain global insights
Leverage powerful planning insights in international markets to empower your strategy and stay ahead of the competition. With local learnings you can ensure youʼre making the most of your global campaigns by truly understanding your customers in local markets around the world.
