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Industry Share of Voice Dataset

Explore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.

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Report Details

Industry driven dataset: Share of Voice is available for 12 industries.

  • Total advertising spend is broken out by Parent Brand and Media group.
  • Data is broken out by Parent Company with total advertising spend by all media type group.
  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
  • Metric: Dollars.
  • Coverage: United States of America – National View.
  • Time Period: January 1st 2024 to December 31st 2024
  • Format: .xlsx
How can you use this information?
  • Track: Discover where brands are placing ads, or if new brands have entered the space.
  • Assess: Analyze where gaps are to increase or shift promotional efforts.
  • Strategize: Leverage insights for new media plans.

Applicable use cases: This dataset provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

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