Automotive – Scarborough Industry Report
Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending and key dealership selection factors. Understand consumers at a local level to optimize your marketing and sales. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
Categories:
This report includes household-level consumer insights, such as:
- Anticipated new/vehicle spending
- Key factors in dealership selection
- Vehicle purchase plans (next 12 months): new, used or leased
- Own or lease of electric and/or hybrid vehicles.
- New vehicle ownership by make
- Automotive repair services used (past 12 months)
Report details:
- Industry specific dataset
- Age groups: General Population, 18-34, 35-54, 55+
- Time Period: July 2023 – October 2024
- Format: .xlsx
Designated Market Area (DMA) Definitions
- Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
- Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
- Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
- Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
- West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma.
- Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.
Why trust Scarborough Industry Reports?
These reports are based on Nielsen’s Scarborough offering, a study that captures local and national consumer insights across 2,000+ industries, including Automotive.
How can you use this information?
By leveraging Scarborough data and consumer insights, market researchers can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.
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