Insights | 17-03-2022
Marketers’ three keys to more agile media planning
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only…
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Insights | 28-10-2021
Media is complex: Three pillars can simplify measurement for marketers
As complexity in the media industry rises, Nielsen believes brands should focus on three key marketing…
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Insights | 23-05-2017
Revved Up: One Day, Three Races, $300 Million in Multimedia Sponsorship Exposure
The Sunday of Memorial Day Weekend is one of the most valuable days of the year in global motorsports. Sponsors…
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News Center | 23-08-2016
One in three TV consumers watch programs online
Three per cent of people over the age of four watch TV online every day, an additional ten per cent once a…
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Insights | 06-02-2015
Child’s Play: Connected Aussie Kids Spend up to Equivalent of Three School Days Online Every Week
The time Australian kids and teens spend online has increased exponentially over the past seven years. And the…
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Insights | 22-04-2014
Three Key Marketing Strategies to Secure Tomorrow’s Car Buyers Today
New findings from the Nielsen Global Survey of Automotive Demand reveal that Australia represents a large…
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Insights | 13-12-2013
The Top Three Black Friday Ads That Outshined the Rest
Black Friday and Cyber Monday are true American traditions. They give consumers the opportunity to head out to…
