With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
Imagine the following scenario: You’re the marketing manager for a leading brand of household products, and you’re considering a new line of eco-friendly, multi-purpose cleaners. You’ve studied market trends, measured your competition, and conducted exploratory focus groups and consumer...
Today, FMCG manufacturers are under enormous pressure to innovate faster. As a result, manufacturers are cutting corners to be more agile, yet are doing so at the expense of valuable consumer feedback and opportunities for refinement.
This report demonstrates the importance of evaluating the incrementality potential of new products early in the process and provides different avenues for maximizing incremental growth.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
With #ad and #spon tags increasingly visible on social platforms, and glossy, groomed ambassadors taking social platforms by storm with everything from unboxing videos to live-streaming tutorials, influencer marketing is a burgeoning ad channel, with brands set to spend up to $15 billion by 2022.
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Consumers are trading up—and not just on big-ticket items. For brands that get it right, this presents a big opportunity to differentiate their product portfolios, drive sales growth in increasingly competitive markets and engage with a much wider range of consumers.
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...