Featured Insights
The Smart Shelf: Your Pathway to Winning in Retail
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Rules of the game
With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
The Evolution of Discounters in Europe
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Innovating with Digital in Mind
Despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as...
Why You Must Take the Product Out of the Lab Before Launch
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
The Monetization of a Minute
There’s never been a better time to be a connoisseur of video. Surprisingly, however, the time Dutch consumers spend watching video has declined over the past five years as the availability of newer options has increased. While we believe this will reverse over time, it highlights just how...
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Augmented Retail: The New Consumer Reality
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Webinar: Winning Shopper's Hearts, Minds And Wallets
Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
Brands, It’s Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
Measure for Measure: ‘Like’ it or not, influencer marketing is changing
With #ad and #spon tags increasingly visible on social platforms, and glossy, groomed ambassadors taking social platforms by storm with everything from unboxing videos to live-streaming tutorials, influencer marketing is a burgeoning ad channel, with brands set to spend up to $15 billion by 2022.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
The Art of Premiumisation: Stop Guessing, Start Innovating
Consumers are trading up—and not just on big-ticket items. For brands that get it right, this presents a big opportunity to differentiate their product portfolios, drive sales growth in increasingly competitive markets and engage with a much wider range of consumers.