About us

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

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Lead, innovate, analyze, and connect. Explore exciting new career options at Nielsen.

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view of consumers and markets worldwide. Nielsen has operations in over 100 countries.

Our panelists inform our understanding of consumers’ shopping and media habits.

Our global teams work together to have an uncommon impact in the marketplaces and communities where we live and serve.

It’s not just a goal, but a global business imperative. It’s about each of us embracing the talents and ideas of people with different backgrounds, experiences and perspectives to drive our continued success in providing clients with the information they need to succeed.

We rely on real people to understand how audiences watch TV and listen to music and podcasts, and how consumers shop for the products they need.

We engage with government officials, industry associations and experts on public policy issues important to our business and to our clients’ businesses.

Nielsen invests in and helps launch early-stage startups and acquires other businesses to continually bring value to our clients.

Read our latest press releases and connect with our global press team.

We’re in it for you, not awards. But we’re happy to be recognized.

We are committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates and the public.

We have the honor and responsibility to steward the legacy of integrity set by our founder, Arthur C. Nielsen. Our success as a business depends on trust and independence.

Learning is at the core of what we do. We’re honored to lend a hand in shaping the next generation of innovators.

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