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U.S. Top 10s and Trends for 2010
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U.S. Top 10s and Trends for 2010

The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.

Download Nielsen’s top 10s and trends in the U.S. for 2010.

Top 10 TV Programs – Single Telecast
Rank Telecast Originator Date Aired Total Persons Rating
1 Super Bowl XLIV CBS 2/7/10 36.5
2 Super Bowl XLIV Post Game CBS 2/7/10 25.8
3 Super Bowl Kick-Off CBS 2/7/10 20.8
4 FOX NFC Championship FOX 1/24/10 19.8
5 AFC Championship on CBS CBS 1/24/10 16.1
6 Academy Awards ABC 3/7/10 14.3
7 Undercover Boss CBS 2/7/10 13.2
8 FOX NFC Playoff-Sun FOX 1/17/10 12.9
9 AFC Divisional Playoff-Sun CBS 1/17/10 12.2
10 FOX NFC Wildcard Game FOX 1/10/10 11.8
Source: The Nielsen Company.

*Top Telecasts: Note: Data from January 1, 2010 – November 28, 2010. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.

Top 10 TV Programs – Regularly Scheduled
Rank Program Originator Total Persons Rating
1 American Idol -Tuesday FOX 7.9
2 American Idol -Wednesday FOX 7.5
3 Dancing with the Stars ABC 7.1
4 NBC Sunday Night Football NBC 7.0
5 Dancing w/Stars Results ABC 5.5
6 Sunday Night NFL Pre-Kick NBC 5.3
7 NCIS CBS 5.0
8 NFL Regular Season L ESPN 4.9
9 Survivor: Heroes-Villains CBS 4.3
10 NCIS: Los Angeles CBS 4.2
10 Two and a Half Men CBS 4.2
Source: The Nielsen Company.

*Top Primetime programs: Note Data from January 1, 2010 – November 28, 2010, regularly scheduled programs. Persons 2+ Ratings include Live and Same Day timeshifted viewing. Excludes programs with less than 4 telecasts and programs under 5 minutes.