As big billion-dollar advertisers continue to rediscover radio in their media mix, this episode explores the mindset of a chief marketing officer (CMO) with Roger Adams, former CMO of the Home Depot, Lord & Taylor and USAA.
Radio, the top weekly reach platform in all of media, is once again top of mind among major advertisers and marketers who are looking to add incremental reach to their ad campaigns. And now that it’s back in the mix, the often overlooked subject of radio creative is getting a new look, too. This episode will also discuss the untapped opportunity that radio has to help shape more effective messages for its advertisers.
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