Insights

2017 Year in Sports Media

The 2017 Year in Sports Media Report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Resilient U.S. Consumers Begin 2016 With Confidence

Around the world, consumer confidence in the first quarter of 2016 showed a fair amount of country-by-country variation, with perhaps no better example than in North America, where confidence remained strong and above the optimism baseline in the U.S. at 110, but declined six points in Canada to 93.

Webinar: Think Small for Big Growth

Today’s consumers are diverse and demanding. They also want more personalization than ever—from deals designed just for them to finding their favorite product stocked on the shelves at their local store. The stakes are high for retailers and manufacturers, but the right analytical approach can...

Webinar: Connecting Sentiment and Sales

The importance of brand equity should come as no surprise, since loyal consumers are a key foundation for your business. But we also know that strong brand equity doesn’t always translate into higher sales. Why? And what can you do?