At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
The 2017 Year in Sports Media Report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Though global consumer confidence remained flat in the second quarter of 2016, confidence in the U.S. maintained positive momentum, increasing three points to 113 from the previous quarter. In fact, confidence has been at or above the optimism baseline of 100 for more than two years.
Around the world, consumer confidence in the first quarter of 2016 showed a fair amount of country-by-country variation, with perhaps no better example than in North America, where confidence remained strong and above the optimism baseline in the U.S. at 110, but declined six points in Canada to 93.
Today’s consumers are diverse and demanding. They also want more personalization than ever—from deals designed just for them to finding their favorite product stocked on the shelves at their local store. The stakes are high for retailers and manufacturers, but the right analytical approach can...
The importance of brand equity should come as no surprise, since loyal consumers are a key foundation for your business. But we also know that strong brand equity doesn’t always translate into higher sales. Why? And what can you do?
There’s no debating the recent gains in perimeter sales across Canada’s grocery landscape. What many often neglect to realize, however, is that the centre of store has generated sales growth of more than $3 billion over the past five years.
It’s that time of year again! James Russo explains in our most anticipated webinar of the year - What’s In Store for 2016…and beyond.
Learn how to effectively identify, target and engage your most valuable customers. In this webinar recording, Nielsen and Viant explore if the 80/20 rule holds up across retail categories and brands.
Pharma pricing is in the media and political spotlight. While the spotlight may fade eventually, it is critical for biopharmaceutical executives to understand the stakeholder dynamics that make these concerns real and enduring. All stakeholders – providers, employers/payers and especially...