TV Keeps Us Entertained Out-of-Home
Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.
And while viewers go about their days, they seek out new and existing TV programming, along with tent pole events like award shows and special events, at an array of venues—not just at home. Whether it be at a gym or a hotel room, people gather just about anywhere to binge new comedy programs, check out movies and participate in viewing parties.
To better understand out-of-home (OOH) TV viewing, Nielsen in December 2018 fielded two surveys (one for the general population and one for the Hispanic population) among 18-plus consumers to assess their entertainment viewing when they’re away from home. The surveys examined OOH preferences and offer actionable insights into attitudes, reasons, and brand engagement, as well as the overall profiles of these viewers.