The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they’re spending most of that money on in-game extras, like outfits, to differentiate...
Believe it or not, pre-teens bring quite a bit to the digital gaming table. Yes, most of the games they play are free, but game makers are steadily evolving their in-game monetization strategies to engage with this surprisingly valuable audience.
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know...