Nielsen Audience Segments

Your Trusted provider for ethically sourced audience data

Like the food that fuels your body, you want the data you use to fuel your ad campaigns to be sourced ethically, from an honest provider. With Nielsen, advertisers, media owners and ad tech companies have exclusive access to premium proprietary data, as well as data from trusted partners, to better understand exactly who their customers are, what they buy and the media they consume.

The most complete view of the consumer

The leader in the highest quality media consumption and purchase-based data globally

End-To-End Omnichannel targeting

Person and household-based, across all screens and platforms, including CTV, mobile, podcasts and more

Consent Compliant in a privacy-focused world

Truth set panels, including Homescan, Scarborough, Gracenote and the Nielsen TV, online and audio panels

Seamless
experience

Custom segments, a simple UI, the ability to activate nearly anywhere and expert support from Nielsen partners

What’s in your data?

Data transparency and privacy are our top priorities. With practices that meet global privacy regulations, unparalleled customization opportunities and the power to activate nearly anywhere, Nielsen makes it easy for you to focus on what’s important—implementing high-impact audience strategies.