Nielsen Audience Segments
Your Trusted provider for ethically sourced audience data
Like the food that fuels your body, you want the data you use to fuel your ad campaigns to be sourced ethically, from an honest provider. With Nielsen, advertisers, media owners and ad tech companies have exclusive access to premium proprietary data, as well as data from trusted partners, to better understand exactly who their customers are, what they buy and the media they consume.
The most complete view of the consumer
The leader in the highest quality media consumption and purchase-based data globally
End-To-End Omnichannel targeting
Person and household-based, across all screens and platforms, including CTV, mobile, podcasts and more
Consent Compliant in a privacy-focused world
Truth set panels, including Homescan, Scarborough, Gracenote and the Nielsen TV, online and audio panels
Custom segments, a simple UI, the ability to activate nearly anywhere and expert support from Nielsen partners
What’s in your data?
Data transparency and privacy are our top priorities. With practices that meet global privacy regulations, unparalleled customization opportunities and the power to activate nearly anywhere, Nielsen makes it easy for you to focus on what’s important—implementing high-impact audience strategies.
Reach key audiences with nielsen proprietary data
Unparalleled source of Purchase data
80% of U.S. credit card transactions
Exclusive J.D. Power Relationship
Five years of historical make/model, financial, incentive and trade data
Exclusive CPG Sales Data Powered by Quotient
100 million individuals and 20,000+ retail stores
Total TV Viewership
Gracenote Smart TV ACR and the Nielsen TV Panel
Leading source of digital behavioral data
90% coverage in the U.S.
World’s biggest database of psychographics
40 million directly measured profiles
All Nielsen Panels
Income, household composition, life stage, children and more
Take your campaign further with access to data from hundreds of data partners, spanning every major vertical.