Nielsen Media Impact

MEDIA PLANNING FOR THE TOTAL AUDIENCE

With so many media channels available today, getting the right message to the right consumer at the right time may seem like an insurmountable challenge. Who should I be reaching? Where should I be reaching them? At work? At home? In the car? Elsewhere? When and how often? How much do I need to spend? It’s easy to feel like there are more questions than answers. That’s why it’s critical to align your decisions with your consumers’ choices. With this approach, you can reach and engage them throughout the day, week, month or year. Nielsen Media Impact helps you find those insights into your target audiences, their lifestyles and media preferences. From there, you can create connections at a national or a local level.

One Platform, Multiple Functions

Plan For The Outcomes you Want

Nielsen Media Impact is a personalized media planning solution that enables cost-effective decision making about where and when to engage audiences with content and advertising. For national planning, Nielsen Media Impact uses respondent-level data from Nielsen’s Total Media Fusion, which includes TV, VOD, SVOD, digital, digital-place based, print, radio and cinema. For local planning, Local Nielsen Media Impact uses respondent-level data from Nielsen’s Local Media Fusion, which includes – TV and radio.

Define Your Target With Target Analyzer

Paint a clear picture of your target audience by understanding the composition of your target. Seamlessly integrate this target into Insights and Planning modules.

Define your advanced target
Further understand what makes up your advanced target
Directly integrate target into Insights and Planning modules

Planning

Analyze plans/schedules & test various gross rating point (GRP)/impression levels and fighting patterns

Be able to predict plan performance
Optimize dollars and GRPs based upon campaign needs
Create and compare various plans side by side

Insights

Explore historical data to see how your targets have used media

Understand how reach builds over time and the duplication of audience across media channels
Compare and rank audience reach and time spent on media
Analyze audience reach and time spent patterns on media

Plan Efficiently with Nielsen Media Impact’s Optimizer

Nielsen Media Impact includes a full optimization menu to cover your media planning needs within our planning module. Whether you’re looking to add reach to an existing media plan without increasing budget or trying to figure out how to shift dollars from other media channels to yours, a better plan may be a click away.

Optimization Menu

Use full optimization to set minimums, maximums, thresholds or to set items as constant by media channel
- Set Constant: keep GRPs or dollars as is, not more and not less
- Set Minimum: GRPs or dollars must be at least X or $XX,XXX
- Set Threshold: GRPs or dollars must be above this or allocate nothing
- Set Maximum: GRPs or dollars must not exceed X or $XX,XXX

Can be utilized with an existing plan or a new plan

Understand the impact of increasing or decreasing your budget

Shift your budget between chosen media to see plan impact

Nielsen Media Impact Benefits for Advertising Professionals

MORE EFFICIENT PLANNING FOR AGENCIES AND ADVERTISERS

Determine which media types are best suited for your plans

Identify which aspects of your campaign drive the most unique reach and are the most cost efficient

Evaluate the effectiveness of secondary targets—those that extend beyond traditional demographics

Discover the expected impact on your sales or other brand key performance indicators

Learn how to shift dollars to the right media channels to meet your campaign objectives

MORE EFFICIENT PLANNING FOR PUBLISHERS AND MEDIA OWNERS

Analyze advanced buying targets

Showcase your portfolio and asset strength relative to competitors

Understand the duplication of audiences across your media channels and how each of your media channels adds reach to a plan

Evaluate efficiency among promotional campaigns