nielsen streaming solutions
MEASURE YOUR AUDIENCES WHERE THEY WATCH
STREAMING IS HERE TO STAY
Consumers now spend almost one third of their total TV time streaming movies, programs and short form videos. As the amount of time consumers spend streaming continues to increase, combined with the growing number of platforms and services, it’s more important than ever to understand streaming behaviors and audience profiles in order to implement impactful content and ad strategies and effectively compete for market share.
Nielsen’s suite of audience measurement solutions provides streaming platforms, content creators, studios and advertisers with a comprehensive view of macro-level metrics by platform and micro-level performance of individual programs and episodes, including the ads within them.
Delivers a comprehensive view of daily streaming performance by platform including macro trends, viewing shifts by service and streaming consumption alongside linear TV.
NIELSEN STREAMING CONTENT RATINGS
Delivers daily ratings and audience demographics of programs and episodes across ad-supported and subscription-based streaming services through the TV glass.
NIELSEN DIGITAL AD RATINGS
Delivers transparent and actionable measurement of streaming and digital ad campaigns on connected TVs, smartphones, tablets and computers.
Actionable Audience Measurement INSIGHTS for Streaming Platforms, Studios and Advertisers
Find out how audiences are spending their time streaming with the top ranked video on demand programs, including original and acquired streaming programs and movies.