02_Elements/Icons/ArrowLeft Back to Insight

Insights > Digital & technology

Savvy Marketers Targeting Cyber Communities

1 minute read | July 2008

With cyber communities proliferating online, the concept of a global village has become reality.  These virtual social networks unite people around shared interests, ideals, and ideas.

They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen Consumer Insight.

Blackshaw notes that savvy marketers are already monitoring online chatter to learn how to craft marketing messages to more effectively target key consumer segments. 

Eventually, he predicts, marketers will court influential members of cyber communities to generate positive buzz around their companies and products. 

“Companies should look for logical ways to create organic connections between products and services and key influencers…and incorporate social networking sites into media plans,” Blackshaw advises.

Read the latest issue of Consumer Insight.

Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Media Impact

    Find out where your customers are consuming media at a national or a local level with insights into your target…

  • Commspoint

    Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of…

  • Ad Intel

    Set your brand apart from the competition with advertising intelligence across channels and platforms,…