Singapore – 28 June 2017 – Nielsen, a global performance management company has been awarded the Market Research Agency of the Year at Marketing Magazine’s Agency of the Year awards 2017 ceremony on 16 June. This is the sixth consecutive year which Nielsen has garnered this prominent accolade.

“We are extremely honoured to receive this prestigious award for the sixth consecutive time and we would like to thank our clients and partners for recognizing our work and commitment to the industry, said Joan Koh, Managing Director, Nielsen Singapore and Malaysia. “We are energized to deliver greater value to our clients and are passionate to help them understand what’s next, and achieve the confidence to bring their businesses to the next level.”

Agency of the Year Awards is an opportunity for agencies in Singapore to take stock of their performance during the evaluated period, by getting the people that matter, senior client-marketers, to assess them. Winners of the Agency of the Year Awards have always won based on one constant; the agency preferences of client-marketers, which by itself is a good gauge for agencies to measure how well they have performed in the market. Other agency awards promote comparisons with the regional market, but Agency of the Year is designed specifically for the Singapore market, celebrating the best that the country has to offer and can be proud of. The Agency of the Year Awards focuses on the overall performance of an agency, rather than on a specific campaign or ad. It encourages agencies to out-do their performance, eventually raising the bar for the industry.

A panel of 19 senior marketers hailing from a vast range of companies including Health Promotion Board, HSBC Singapore, IBM, Johnson & Johnson Singapore and Grab assessed finalists’ submissions against key criteria covering management excellence, talent development, outstanding business performance as well as the extent of the agency’s stewardship towards the industry and the community.

关于尼尔森

尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，全面了解消费者的观看和购买行为。尼尔森的 "观看"（Watch）业务部门为媒体和广告客户提供全受众（Total Audience）测量服务，覆盖消费内容（视频、音频和文字）的所有设备。购买 "分部为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看"、"购买 "和其他数据源的信息，尼尔森为客户提供世界一流的测量和分析服务，帮助客户提高业绩。尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com。

联系

For media inquiries: Stanley Nam (Stanley.Nam@nielsen.com) and Gideon Choo (Gideon.Choo@nielsen.com)