新服务为播客和品牌提供了令人信服的洞察力,按类型将播客听众与他们的购买习惯相匹配。
新服务为播客和品牌提供了令人信服的洞察力,按类型将播客听众与他们的购买习惯相匹配。
纽约,纽约 - 2019年7月10 日 - 今天,尼尔森(纽约证券交易所:NLSN)宣布尼尔森斯卡伯勒推出尼尔森播客听众购买力服务,iHeartMedia;Cadence13;Midroll,Stitcher的广告部门;Westwood One和cabana为特许客户。客户将首次能够利用从我们的订户那里收集到的节目标题对节目进行剖析,以便将特定类型的听众与特定的广告商和特定的节目层面的洞察力联系起来。
只有尼尔森凭借其广泛的斯卡伯勒类别数据库与播客有这种类型的广告商联系。尼尔森播客听众购买力服务拥有接近30,000名受访者的有效样本,有能力捕捉特定节目的结果。它还采用了有针对性的问题,关于播客收听的问题有12种以上的播客类型,超过2000个零售/计划购买类别和数百个有具体品牌的广告商,如保险公司、汽车、快餐店、家庭装修零售商等。这些易于使用的报告由基于网络的软件生成,每年有两次的数据发布。
"iHeartMedia的iHeartPodcast网络总裁Conal Byrne说:"我们期待着尼尔森的播客听众购买力服务的数据能让我们向广告商传达我们的播客价值主张。"随着我们的业务不断扩大,人们在多个平台上收听的丰富方式不断放大,我们必须有必要的工具来加速我们的业务,并深入了解我们每月超过25亿的美国听众的动机。"
"Cadence13数字战略和分析高级副总裁Jay Green说:"作为一个优质内容的创造者、开发者和营销者,数据在Cadence13所做的一切中发挥着重要作用。"通过尼尔森的播客听众购买力洞察力,我们期待着这项服务通过其庞大的类别和广泛的受众信息为我们和我们的客户提供机会。播客作为一个平台正在迅速发展,整个行业将从通过这些数据可以利用的情报和洞察力中受益。"
"CUMULUS MEDIA营销执行副总裁、Westwood One总裁Suzanne Grimes说:"这项独特的服务是在品牌在播客广告方面的支出比直接回应增长快五倍的时候提供的。"我们用尽可能多的数据来武装广告商,以确保他们的播客活动带来最佳的投资回报率。了解播客听众购买什么以及他们在哪里购物,是我们可以用来驾驭庞大的播客空间的一个全新的洞察力维度。"
"cabana及其母公司AdLarge Media的联合创始人兼首席执行官Cathy Csukas表示:"我们认为这将改变游戏规则,推动播客广告的发展。"尼尔森的播客听众购买力服务使广告商可以很容易地深入到一个特定的流派中去,针对具有兴趣和购买习惯的听众,与他们想要接触的客户相匹配。我们很高兴支持尼尔森的这一举措,我们相信它将为这个领域带来更多的广告商。"
"尼尔森音频董事总经理布拉德-凯利说:"我们很高兴欢迎iHeartMedia、Cadence13、Midroll、Westwood One和cabana成为尼尔森播客听众购买力服务的首批特许客户。"随着音频领域的不断发展,播客作为音频领域的另一个强有力的工具,正在赢得美国消费者的关注。我们很荣幸能够为这些有远见的客户提供洞察力,以推动他们继续在我们的行业中领先。这项开创性的服务通过对特定品牌的剖析,使播客的发展超越了直接回应,引领着播客的未来"。
关于尼尔森
尼尔森控股有限公司(纽约证券交易所:NLSN)是一家全球性的测量和数据分析公司,提供关于全球消费者和市场的最完整和最值得信赖的观点。我们的方法是将尼尔森的专有数据与其他数据源结合起来,帮助世界各地的客户了解现在正在发生什么,接下来会发生什么,以及如何根据这些知识采取最佳行动。90多年来,尼尔森在科学严谨和创新的基础上提供数据和分析,不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要问题。
作为标准普尔500强企业,尼尔森在100多个国家开展业务,覆盖全球90%以上的人口。欲了解更多信息,请访问:www.nielsen.com。
ABOUT iHEARTMEDIA iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month—and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 848 live broadcast stations; its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, smartphones, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHTM). Visit iHeartMedia.com for more company information. ABOUT CADENCE13 Cadence13 is a leading premium podcast company and was named one of Fast Company’s “World’s Most Innovative Companies for 2019.” Our roster of critically acclaimed shows and personalities reflects the diverse conversations and interests happening in the world, led by a collection of voices that include Sophia Amoruso, David Axelrod, Nick Bilton, Rachel Brathen, Kobe Bryant, Emma Chamberlain, Deepak Chopra, Gotham Chopra, Lauren Conrad, Remi Cruz, David Dobrik, Jon Favreau, Malcolm Gladwell, Andrew Jenks, Tony Kornheiser, Michael Lewis, Payne Lindsey, Michael Lombardi, Jon Lovett, Alisha Marie, CJ McCollum, James Andrew Miller, Mike Murphy, Gwyneth Paltrow, Josh Peck, Zac Stuart-Pontier, Paul Rabil, Rhett and Link, Rick Rubin, Michael Sheehan, Maria Shriver, Marc Smerling, Tommy Vietor, Adnan Virk, iO Tillett Wright and many more. These storytellers represent both established and emerging personalities across sports, business, tech, politics, entertainment and news. Cadence13 is the home of C13Originals and has a broad range of programming partners including Comments by Celebs, Conde Nast, Crooked Media, Entertainment Weekly, Girlboss Media, goop, Granity Studios, Meredith, Mythical Entertainment, Pushkin Industries, Ramble, Seven Bucks Productions, Smosh, Sports Illustrated, Tenderfoot TV, theSkimm, The Try Guys, TNT, Up and Vanished, UTA, Vanity Fair, Who? Weekly and Yoga Girl, among others. Cadence13 is headquartered in New York, with offices in Los Angeles and San Francisco. ABOUT WESTWOOD ONE Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information, please visit www.westwoodone.com. ABOUT CABANA cabana is the digital audio division of AdLarge Media, the leading independent ad sales and content company with lifestyle-driven audio environments that span broadcasting, podcasting, on-demand, and streaming. cabana specializes in selling podcast advertising for its library of more than 200 titles, including top shows in true crime, comedy, female lifestyle, sports, gaming, and more. cabana’s exclusive sales partnerships include content from New Hampshire Public Radio, Inc Magazine, and audiochuck’s Crime Junkie, as well as content networks Recorded History, Murder.ly, and lineups.com. All cabana downloads are IABv2 compliant. AdLarge Media’s diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2011, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.letscabana.com and www.adlarge.com. ABOUT STITCHER Stitcher the best place to listen to, produce and monetize podcasts. The Stitcher app, available for iOS and Android devices, is one of the world’s most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is the parent company of Midroll Media, the leading podcast advertising network representing over 200 of the world’s largest podcasts, and top-ranked comedy podcast network Earwolf. With offices in Los Angeles, New York City and San Francisco, Stitcher was founded in 2007 and is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).
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尼尔森
Dawn Rowan
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
Brigit Hennaman
Brigit.Hennaman@nielsen.com
917-224-8246