Featured Archives

Solutions | 30-10-2024

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen…

Insights | 22-10-2024

Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new opportunities…

Data Center | 24-09-2024

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a…

Insights | 10-09-2024

This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….

Insights | 25-04-2024

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…

Insights | 16-04-2024

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…

Insights | 19-03-2024

While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…

Insights | 25-01-2024

Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…

Insights | 08-01-2024

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…

Insights | 17-10-2023

Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.

Solutions