Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
