Campaign Lift Archives

When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.

Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…

Understand the lift of your marketing efforts and discover which tactics are most effective in driving incremental sales…

This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with…

Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a…

Anunciantes, agencias y networks podrán aprovechar los datos de medición de resultados de esta plataforma líder a…

Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer…

Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer…

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