Insights | 20-06-2023
Streaming usage rebounds in May, and The Gauge™ welcomes a third FAST service
After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to…
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After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to…
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
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