Insights | 20-06-2023
Streaming usage rebounds in May, and The Gauge™ welcomes a third FAST service
After a 2.1% dip in viewing in April, streaming usage rebounded in May to capture 36.4% of TV, and audiences continue to…
Insights
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Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
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Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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Insights | 19-01-2023
Streaming services remain most popular destination for TV viewing in December
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
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Insights | 15-12-2022
TV usage surges in November, and streaming hits another viewership milestone
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
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Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
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Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Insights | 20-10-2022
Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
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Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
