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Nielsen in Poland
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Poland. Learn more about our local offerings.
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ArticleChannel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Marketing performance3m read
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ArticleInternational musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Media4m read
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ArticleUnderstanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Media3m read
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