Post-sports seasonal shift redistributes viewership across Poland, while streaming engagement maintains steady growth
Warsaw — Poland, September 17, 2026 — Nielsen, a global leader in audience measurement, data, and media intelligence, has today released its All Screens Video Landscape Report for August 2026. The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens: TVs, PCs/laptops, smartphones, and tablets.
Warner Bros. Discovery Reclaims Top Ranking
Warner Bros. Discovery moved from third to first position, taking the top spot in the overall rankings and reclaiming it for the first time since June. Polsat maintained second place, while TVP Group shifted to third. The redistribution follows the conclusion of a high-impact summer sports calendar; July saw heightened linear TV consumption driven by World Cup broadcasts.
By contrast, August viewing was shaped by live music festivals, dispersing viewership more evenly across broadcasters and platforms. On a year-over-year basis, programming trends followed an almost identical seasonal pattern, reinforcing predictable annual viewing shifts across Polish screens.
Elsewhere in the rankings, Canal+ re-entered the top 10 in eighth position, displacing SPI International which dropped out of the top 10.
Steady Growth in Streaming Metrics
Streaming engagement showed consistent upward momentum or stability across key measurement indicators for August:
- Average Minute Rating (AMR): +1.28%
- Average Time Spent (ATS): +1.21%
- Average Time Viewing (ATV): +1.26%
- Reach: +0.13% (holding stable month-over-month)
Lucyna Koba, Market Leader, Nielsen Poland, said: “As the intense summer of live sports concluded, August clearly demonstrated how dynamic the Polish media landscape remains. While major sporting events temporarily concentrate linear TV viewing, seasonal shifts like summer music festivals distribute attention across a broader range of platforms. Our data highlights the appeal of digital formats: especially during transitional programming months, streaming engagement across screens shows steady, incremental growth among Polish households.”
About Nielsen
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Distributors August 2026
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, holding:Grupa Polsat
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, holding: Warner Bros. Discovery
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, holding: Telewizja Polska
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, holding: Grupa Canal+
ByteDance: TikTok
Netflix: Netflix
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: +48 602 477 386
