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Via Cassarinetta 25, 6900 Lugano (TI), Switzerland

+41 091 960 99 00

Nielsen in Switzerland

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Switzerland. Learn more about our local offerings.

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Explore the latest insights for Switzerland

Perspective
Beyond today: Why long-term marketing drives business longevity

To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…

Media
5m read
Article
Need to know: What is panel data, and why does it matter?

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

Audiences
6m read
Video
Counting every voice: How to power a better media future for all

Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…

Perspectives
4m read

Discover the latest news from Nielsen in Switzerland

Karthik Rao Named CEO of Nielsen

A 23-year veteran of nearly every aspect of Nielsen’s business, Karthik Rao has been named CEO and will take the global…

Read more: Karthik Rao Named CEO of Nielsen
Nielsen’s Molly Poppie honored as a 2023 Top Women in Media and Ad Tech Award winner

Molly Poppie won a “Top Women in Media & Ad Tech” award by AdExchanger and AdMonsters.

Read more: Nielsen’s Molly Poppie honored as a 2023 Top Women in Media and Ad Tech Award winner
Nielsen marks 10th Earth Day celebration

Nielsen employees across 24 countries gathered virtually and in person to mark Nielsen’s tenth annual Earth Day…

Read more: Nielsen marks 10th Earth Day celebration

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