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Nielsen in Switzerland
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Switzerland. Learn more about our local offerings.
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ArticleA marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…
Audiences4m read
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ArticleSocial currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
Sports & gaming3m read
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Article5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
Advertising7m read
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