Innovate for Growth and Create New Demand

Great innovations start with addressing unmet needs of consumers, but finding the right demand isn’t easy, Nielsen brand’s strategy suite helps you to define where the opportunities are, how to develop them and which innovations have the potential to become market game-changers.

Explore the consumer defined category boundaries across a broad market landscape, identify on the broad landscape the categories that represent the best opportunities for your brands. Identify, quantify and prioritize possible whitespaces in the market.

Uncover consumer needs and drivers of brand choice, assess strengths and weakness of competitors, discover unclaimed spaces and establish opportunities for growth in a chosen category. Build brand and portfolio growth strategies by uncovering unmet demand and prioritizing innovation/renovation opportunities.

Determine whether innovations demonstrate potential for launch and deliver strategic priorities when you work with Nielsen.

Interested in learning more?

How We Do It

Great innovations start with addressing unmet consumer needs, but finding the right demand isn’t easy. We can help with that.

A complete understanding of sales potential in year one and beyond.


Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find The Right Solution For Your Business