Nielsen Marketing Cloud

NIELSEN DATA MANAGEMENT PLATFORM

A GENUINELY REAL-TIME END TO END SOFTWARE

Nielsen’s Data Management Platform powers some of the biggest brands, ad tech platforms, publishers and agencies in the digital ecosystem. The real-time end-to-end platform allows clients to capture, profile, syndicate and optimise faster than any other platform.

The platform brings the power of Nielsen audience data and analytics to our clients for the purposes of audience discovery, targeting and analysis.

NEXT-GENERATION DMP

MANAGE YOUR DATA

Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.

INSIGHTS AND ANALYTICS

UTILISE NIELSEN’S BEST-OF-BREED AUDIENCE PROFILING AND PLANNING APPLICATIONS.

INSIGHTS 360

Obtain a detailed view of you audience across multiple data assets. Select any first-, second- and third-party segments, and gather detailed, granular insights about the selected audience.

AUDIENCE PLANNER

Compare reach and overlap of thousands of segments side by side to find an actionable audience that meets your campaign goals.

SEGMENT EXPLORER

You can search all the segments you support to gain enhanced visibility over Nielsen Marketing Cloud data taxonomy with just a few clicks.

CUSTOMIZE YOUR AUDIENCE

We’ve created more than 60,000 built-in segments globally to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:

  • Consumer media and buying behavior
  • The consumer path-to-purchase
  • Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
  • Market dynamics (including seasonal and local market demand, competitive actions and advertising)

ACTIVATE EVERYWHERE

With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.

You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.

REACH AUDIENCES IN REAL-TIME ACROSS ALL MEDIA

CONNECT WITH PEOPLE AT THE RIGHT TIME AND PLACE ACROSS ALL YOUR DIGITAL MARKETING CHANNELS.

ANALYZE & OPTIMIZE RESULTS

Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications to measure and improve performance across all your digital marketing tactics.

INFLUENCE THE PATH TO PURCHASE

PRIVACY

Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising at any time through settings on their device, Nielsen’s websites, and/or through content providers’ websites or apps.