A pesquisa global sobre a confiança em propaganda conduzida pela Nielsen, com mais de 28.000 entrevistados com acesso à internet em 56 países, demonstra que, apesar de quase metade dos consumidores ao redor do mundo declararem que confiam em comerciais de TV (47%), propagandas em revistas (47%) e em jornais (46%), a confiança caiu 24%, 20% e 25%, respectivamente, entre 2009 e 2011.
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