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Case Study: Understanding the Bilingual Brain

0 minute read | June 2014

Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language.  Do they react differently to a message in Spanish vs. one in English?  What is the best way to connect with them, and does the language of the TV programming influence how an ad is received?  Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.

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