Insights | 22-09-2023
Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s ever-evolving media…
Insights
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Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
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Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
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Insights | 14-06-2023
Building brands with sports sponsorship
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
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Insights | 08-06-2023
Audience data and brand integrity are the keys to engaging the LGBTQ+ community
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
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Insights | 30-03-2023
5 brand building factors for emerging media
Discover the 5 factors that move the needle for brand building across branded content, influencer and podcast marketing…
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Insights | 10-01-2023
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Marketers today need to understand the ROI across the full range of marketing objectives, including both traditional and…
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Insights | 20-12-2022
Environmental ROI drivers: Unlocking insights to lift performance
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
