Insights | 26-04-2023
2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
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Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Accreditation represents unity and trust in agreed-upon standards with data that can be trusted. Those standards benefit…
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
Discover the 5 factors that move the needle for brand building across branded content, influencer and podcast marketing…
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of…
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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