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Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood…
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Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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Nomination Domination: R&B/Hip-Hop Artists Lead Grammy Nominations
In 2017, R&B/Hip-Hop music became the most consumed music genre. And the it shows no sign of slowing down in…
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The GRAMMY Effect: How Music’s Biggest Night Drives Sales and Artist Engagement
These days, album and song sales are just a part of the fragmented music ecosystem. Music consumption today is…
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Early Winners: How GRAMMY Nominees Stack Up Before Music’s Biggest Night
Billed as “Music’s Biggest Night,” the annual GRAMMYs awards show has proved to be a boon to the network…
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Record Roundup: Where Nominated Artist Sales Stand before the 56th Annual GRAMMY Awards
The GRAMMY Awards are the music industry’s biggest night in the U.S.—over 28 million viewers tuned in to…
