Insights | 28-06-2022
Brands are tracking hashtags to find engaged audiences
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
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Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and…
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who…
With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how…
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing…
Digital platforms and devices have fundamentally transformed the undergraduate and graduate experience, but an old school…
With its handsome sales figures, ardent digital audience and swelling new sub-genres, today’s Romance book market…
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen…
Sales of traditional print books increased almost 3% in 2015, while sales of e-books dipped 13%. That said, however,…
No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep…
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India…
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