Insights | 16-01-2024
TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Solutions
Data Center
Relevance
Newest
Oldest
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to provide the…
In our new video series, you’ll learn the latest in digital audience measurement and how the industry changes are…
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse consumer…
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began…
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers when…
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.