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TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game…
Insights
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News Center |
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling…
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News Center |
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Big data from smart TVs isn’t enough to measure audiences
Despite the many doors that smart TVs will open in the years ahead, they won’t—by themselves—be able to…
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Audience you can put your trust in
In our new video series, you’ll learn the latest in digital audience measurement and how the industry changes…
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News Center |
Embracing Democratized Identity Systems in a Cookieless World
Taking a democratized approach to identifiers can help marketers build direct relationships with their diverse…
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News Center |
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when…
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News Center |
Understanding the Importance of People-Based Data in a Cookieless World
Furqan Hanif, VP, Digital Product Management, shares how brands can use data to stay relevant with consumers…
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