Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
Insights
-
-
Insights | 14-06-2023
Building brands with sports sponsorship
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
-
Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
-
Insights | 10-01-2023
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Marketers today need to understand the ROI across the full range of marketing objectives, including both traditional and…
-
Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
-
Insights | 22-09-2022
Granular data drives better accuracy in your market predictions
Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…
-
Insights | 26-08-2022
Six tips and best practices to drive better ROI outcomes
To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power…
-
Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
-
Insights | 23-06-2022
Understanding how campaign optimization pays off in an ever-expanding media landscape
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of…
-
