Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies.
Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports.
1. Audio’s dominance in media consumption: Brands excluding audio from their marketing mix risk missing crucial touchpoints with consumers during a significant portion of their media consumption time.
2. Audio’s strength in brand building: Audio is a cost effective solution in building brand awareness and maintaining an always-on presence, offering a way to achieve high reach and frequency.
3. Measurability of audio advertising: Measurement allows advertisers to better understand the value and impact of their audio investments, helping to optimize audio spend.
To learn more about how audio fits within audiences’ daily media diets, get the latest listening trends from The Record.
