Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and…
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Marketers today need to understand the ROI across the full range of marketing objectives, including both traditional and…
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.