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A look at how CTV reach and viewership trends shift across generations
See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Insights
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The rise of buy now, pay later services in Australia opens up the impulse opportunity
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since…
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Nielsen TV: The Importance of ‘GVC’ To Millennial Gamers
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially…
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As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across…
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Nielsen TV: Getting to Know Millennial Video Gamers
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985,…
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Game On: Video Games are a Staple Among Millennials’ Media Diets
How important are video games to Millennials? According to our latest Millennials on Millennials report, which…
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The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs…
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Uncovering Trends in Media Content Across TV and Digital
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content….
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Communal Celebration: NCAA Men’s Basketball March Madness
While NCAA Men’s Basketball is not quite as popular as professional basketball or college football, it still…
