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Heartland Passion: Inside the NBA Fandom Phenomenon
Discover the insights of the Nielsen Scarborough NBA Fandom Index, revealing where passionate NBA fans are…
Articles
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Everyone. Everywhere.
Radio reaches nearly all Americans, in nearly every place they go, on every device. A medium that big…
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America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment
Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched…
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Digital Audio + CTV: A Winning Combination for Issue Advertising
Discover the impact of Digital Audio + CTV in driving brand recall and shaping consumer sentiment for effective…
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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The…
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Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have…
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Local Roots, National Passion: Unveiling the Nielsen Scarborough NFL Fandom Index
Explore Local Roots in NFL fandom with Nielsen’s new index highlighting passionate mid-sized markets like…
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Marvel’s Spider-Man: A franchise that reaches every generation
Spider-Man: Brand New Day has shattered box office records, achieving the biggest domestic opening weekend in…
