Insights | 21-07-2021
The state of global media
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media…
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Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media…
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing,…
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However,…
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward…
During Nielsen’s Cannes LIONS Live 2021 virtual experience, a panel of industry leaders discussed Latinx and…
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among…
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media…
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks…
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand…
Technology, access to information, digitization, personalization and virtualization are shaping the future of the…
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