บทความโดย สินธุ์ เภตรารัตน์ Managing Director for Media Client Leadership, Nielsen
In the midst of the trend of digital TV that is going to happen soon, many parties involved are starting to prepare to deal with it, whether it’s the station owner. program producer media agency On the part of the viewers’ data collector, Nielsen has also prepared to measure the show’s popularity or ratings.
by the preparation of the measurement and report on the results of broadcasting on various digital channels that is broadcast through the “MUST CARRY” system will be detected by the system meter. people meter And able to report results together with TV broadcasts in various systems such as analog TV, satellite TV, cable TV, True Visions and others in the same database.
And from 2015 onwards, measuring instruments will be developed step by step. to be a digital audio signal measurement This will increase the digital TV measurement capability to be effective. The current people rating meter will also be developed. and replaced with a new measuring system that can perfectly respond to the changes in technology
In the survey of the accessibility of digital TV reception. Usually the company Will explore the ability to receive TV signals in various systems. which this survey has been conducted every year already Using a sample of approximately 6,000 households. In the case of a survey of accessibility of digital TV reception, Nielsen has a project added to the annual survey. This will make the media industry aware of the accessibility of digital TV reception periodically.
It will also add samples to reflect the increasing number of TV channels. The increase will be divided into two steps. The first step will increase the sample size to 2,000 households or approximately 7,000 people by 2014. The second step will increase the sample from 2,000 households to 2,200 households or approximately 7,700 people within the year. 2015
Section for storing information on item names and spot ads More detailed data will be collected by dividing the collection into 2 databases. The first database will store information about who is watching TV. This includes details of gender, age, education, income, etc. and what channels do you watch. What time, what day, how long and how is the behavior of changing channels? part in the second base will store the details of the name of the broadcast program and spot ads released in that list what is the product What is the length of the spot in seconds? The broadcast products belong to any company, etc.
Indispensable for analysis And processing derived from data storage is a matter of software, which has been updated to the current software to be able to support the addition of digital channels without problems. As the development continues and also introduced new software By now it has been tested. and will continue to test before being made available to Nielsen members for future use.
And when digital TV is fully broadcast, Nielsen is ready to serve immediately as well.