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Nielsen and Midwest Television Renew Multiyear Agreement for CBS Affiliate In San Diego KFMB-TV and Add CW Network Affiliate

3 minute read | May 2017

Nielsen Audio Also Renews Contract with KFMB-AM and KFMB-FM

New York, NY – May 17, 2017 – Nielsen (NYSE: NLSN) announced today that it has signed a renewal agreement with Midwest Television for KFMB-TV, a CBS-affiliated television station located in San Diego. Midwest Television adds the CW Network affiliate to their digital subchannel in June 2017, which will also utilize Nielsen’s local measurement services.

By renewing its agreement with Nielsen, Midwest Television ensures its local stations have access to local currency ratings data. Nielsen will provide both stations with tools that enable deep and targeted analysis regarding specific consumer segments and characteristics. In addition, KFMB-TV will leverage Nielsen’s in-market, qualitative and analytics insight to gain a full view of the local consumer. The broad set of Nielsen solutions will allow KFMB-TV to have a better understanding of the value of their content and commercial inventory.

“Nielsen offers solutions that are tailored to San Diego’s unique demographics and market dynamics, which help us optimize our assets to achieve the greatest return,” said Alberto Mier y Teran, General Manager, Midwest Television. “Nielsen’s comprehensive portfolio of local solutions helps us position our story in the market and capture our share of local ad dollars. We are pleased to extend our agreement with Nielsen.”

Nielsen strives to bring increased ratings fidelity, sample size and granularity to all local TV markets. With the integration of large data sources from set-top boxes, Nielsen’s Portable People MeterTM technology and the validation that panels provide, local media clients will have access to unmatched local ratings data that reflect true-viewing audiences.

“For many years we’ve worked with Midwest Television and KFMB-TV to help them achieve their business priorities and uncover the total value of their audience,” said Jeff Wender, Managing Director for Nielsen Local Media. “We are excited to continue our strong relationship and look forward to providing their new CW affiliate the same level of high quality service and products. The renewal and extension of Nielsen services demonstrates the belief Midwest Television has in the enhancement we are making to local TV and how our data and services impact its business’ bottom line.”

Nielsen Audio also renewed its contract with Midwest’s radio stations KFMB-AM and KFMB-FM. Midwest retained all services, including Portable People Meter data and analysis tools, as well as services that provide deep in-market qualitative data.  


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Dawn Rowan,, 646-654-8641