Tokyo – November 22, 2023 – Nielsen today announced the appointment of Naobumi Otaki as its New Sales Director for Japan.

Naobumi is an industry leader, with extensive experience in marketing, media strategy, and business operation. With his unparalleled knowledge of the media ecosystem, he will lead  Nielsen’s Japan Advertiser and Agency team to driving sales in Japan, developing long term strategic partnerships within the industry. He will report to Aaron Rigby, Managing Director of Advertisers & Agencies, Audience Measurement Asia.

Naobumi brings over 17 years of experience in marketing across multiple platforms and industries. He’s held leadership positions at several prestigious companies including Mindshare, Station, McCann Health, and K&L.

Naobumi arrives at Nielsen during a time of transformation, as the business increases its focus on digital strategy and reprioritising operations to better service its clients –  most notably Japan’s leading advertisers and agencies.

Aaron Rigby, Nielsen Asia Managing Director (Advertisers & Agencies) said: “The appointment of Naobumi shows Nielsen’s commitment to driving measurement innovation and delivering the industry’s growing need of measurement data. His impressive experience and skill set in the industry makes him a perfect fit for the mature market like Japan. I’m looking forward to his leadership in accelerating the company’s growth.”

Naobumi Otaki said: “I’m thrilled to join Nielsen and lead the team to achieve growth in one of the most prestigious markets in the world. With the media landscape changing rapidly, it’s an exciting time to contribute to the business as it shapes the future of media in the region. I’m looking forward to working closely with Japan’s Advertisers and Agencies to make Nielsen their long-term strategic business partner.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

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