The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching video content than in December. The latest data indicates a continuation of the upward trend in both traditional television and the streaming segment.
The average daily time spent in front of the screen was 4 hours and 19 minutes, representing an increase of 12 minutes compared to December 2025. This is also nearly 2 minutes higher than in January of last year.
In traditional television, January brought a change on the podium of the most-watched stations – TVP2 overtook TVN, yielding only to Polsat. Viewers remain loyal to proven hit series and news programs. The ranking of the most-watched programs is invariably dominated by the series “M jak Miłość” (TVP2), the news program “Fakty” (TVN), and the medical drama “Na dobre i na złe” (TVP2), which closed January at the very top.
The streaming segment recorded a very strong start to the year, reaching a 10.5% share of total viewership on television screens. Within this segment, there was an equalization of power among the leaders. While YouTube’s share fell to 2.3% (from 2.6% in December), Netflix recorded an increase from 2.1% and currently shares the leadership position with YouTube, achieving the same result – 2.3%.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
