Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Solutions
Data Center
Relevance
Newest
Oldest
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.