Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
Inclusion can be a key differentiator when it comes to engaging U.S. Hispanics—the most prolific streaming audience in…
The proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And…
Total streaming usage hit another record by claiming 35% of total TV usage in August, but audience engagement across…
Compared to the general U.S. audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming…
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the findings…
Audiences watched an average of 190.9 billion minutes of streamed content per week—surpassing the 169.9 billion minutes…
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