Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in…
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Insights | 08-03-2023
Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners:…
Insights | 03-03-2023
Oscar watch: Tracking the streaming distribution strategies behind this year’s Best Picture nominations
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into…
Insights | 26-07-2022
Closing the inclusion gap for people with disabilities
For people with disabilities, representation in media remains low, and progress over the years might appear…
Insights | 20-07-2021
Streaming Video is Great! But it Shouldn’t Be the Only Place to Watch Women’s Sports
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will…
Insights | 07-03-2019
Red Carpet Repost: Award Shows Are Big Winners on Social Media
Discussions around award shows in particular are thriving on social media feeds, allowing fans, celebrities and…
Insights | 07-06-2017
TV Season In Review: The Top Social Moments of the 2016-17 Season
Americans sent a whopping 2.9 billion social interactions about programs across Facebook and Twitter during the…
Insights | 02-02-2017
Going Gaga on the Gridiron
The Super Bowl remains the most-watched broadcast on U.S. television—and not just because of the on-field…
Insights | 13-12-2016
Tops of 2016: TV
Television in 2016 was all about court rooms, cat fights and comebacks. There was also an oversupply of sports…
Insights | 02-11-2016
Diverse Content is Driving Increased Ad Spend
African-American-themed shows, actors, directors and executive producers have dominated the small screen in…
